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Andrew Strom Adams

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Keep Your Finger on the Pulse of Digital Marketing: Trends for Home Service Professionals | Scorpion

Did you know that 90% of consumers expect single-day responses to their inquiries? With technology advancements, especially in artificial intelligence (AI), consumers expect businesses to have timely responses, be transparent, and make search and discovery a breeze.

To uncover the latest consumer trends, we surveyed 700 adults in the U.S. and an additional 1,000 to understand their reactions to AI-generated search engines. Discover these insights and more in The Scorpion Pulse for Home Services...
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How AI is Changing SEO

Rank Faster and Higher by Analyzing Keywords with AI.

Artificial Intelligence (AI) is a hot topic in every industry, and whether you’re excited about it or worried that robots will take over the world, AI is here to stay. And it's also here to help you be more effective in your marketing efforts - including search engine optimization (SEO).

AI is being introduced in manufacturing, marketing, human resources, and more to help people be more efficient in their jobs. With the introduction of AI t
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How To Watch NCAA Football From Anywhere

No matter what college football team you’re cheering for, there’s nothing worse than not being able to watch the games because of location blackouts or because you’re out of the country.

Just because you’re traveling, you don’t have to miss out on the Red River Showdown between Oklahoma University and the University of Texas or one of the ultimate college football rivalries: Michigan versus Ohio State.

If you’re worried you won’t be able to watch your favorite team, a virtual private network (
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The Best Password Managers 2023

Do you ever struggle to remember the password for one of the hundreds of online accounts you likely have? Between bank accounts, email addresses, and streaming platforms, you have a lot of passwords to keep track of. And you likely have a set of work passwords you also need to remember and that your employer expects you to keep safe.

So how does anyone keep track of all of these passwords, especially when cybersecurity experts tell you not to use the same password twice? According to a 2021 Goo
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The Best VPNs for Netflix 2023

You’re on vacation in a foreign country and you’re excited to jump onto Netflix and watch the latest episode of your favorite show. But when you log in, you can’t find it because it is only available in your home country.

Don’t worry, you’ll be able to watch your favorite show on Netflix — all you need is a virtual private network (VPN). But not all VPNs play nice with Netflix, so which one should you choose?

We looked at several of the top VPNs and evaluated them for speed, ease of use, and N
Scorpion •

What It Means To Run Your Best Business

To continually help our customers in the most effective way possible, Scorpion recently launched a new theme, “Run your best business.” You’ll likely see it all over Scorpion’s website, advertising, and more. For small businesses, running your best business is everything. Your business is your passion, your lifeblood, and your money maker.

Run your best business is vague, and for good reason, because no two businesses are the same. An HVAC technician in Utah has a different business than someon
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How To Find Your Computer’s IP Address

Similar to your home address, your computer and internet network have their own addresses to identify your device and send and receive information with ease. Your IP address is a unique identifier assigned by your internet service provider (ISP). If you were sending a postcard to someone, their mailing address would be a critical piece of information. If you want to send or receive data from your computer, your IP address is just as important as your mailing address.

An IP address, short for in
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What Is the Right To Be Forgotten?

The majority of internet users are likely opting into privacy and cookie policies multiple times a day. These policies help define what information companies can collect, and how they can use that information in the future. However, once you’ve opted in, can you ever change your mind? Or does that company have access to your data for eternity?

Just as the General Data Protection Regulation (GDPR) outlines how companies use your data, it also outlines how consumers can have their data removed. T
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Everything to Know About VPN Encryption

A virtual private network, or VPN, allows internet users to mask or hide specific information to keep their browsing more secure. VPNs can also modify your IP address to allow you to access websites that may be blocked by an entity, such as the government or a business. Although VPNs provide more security, you may be curious about the extent it keeps your personal data safe.

So, is a VPN encrypted? The short answer is yes, a VPN encrypts data. If you are using a VPN or looking for a solution, u
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How to Avoid a $20.3M GDPR Fine: What US Companies Need to Know

You may have heard the acronym GDPR but do you know what it means for consumers and how it affects companies?

The European Union’s General Data Protection Regulation (GDPR) went into effect in 2018 to help protect the personal data of people in the EU. The regulations give consumers more control over their personal information when dealing with companies online. These regulations apply to businesses of all sizes — even those based in the U.S. — that gather any kind of personal data related to p
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Do VPNs Use Data? Here's What You Should Know

Virtual private networks (VPNs) are great tools to help keep your data and device secure. You may need a VPN in a public library to keep your browsing private or maybe you’re traveling internationally and need to use a VPN to circumvent blocked social media. In some cases, you may find yourself without Wi-Fi or an internet connection and you want to use your cell phone’s data plan with a VPN.

Mobile data isn’t cheap — especially if you go over your limit — so it is important to know how much da
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What is Ransomware and How can You Prevent It?

As technology evolves, so do the ways hackers use to try and steal information of individuals, corporations, and government entities. Ransomware is one of the tactics used by hackers to steal information and hold that information at a ransom.

While ransomware has been happening for some time, attack sizes and ransom amounts continue to rise. In 2021, ransomware attackers demanded $50 million from tech producer Acer after stealing sensitive documents, customer information, and more. This marked
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History of the Merchant Cash Advance (MCA) Industry

For businesses looking for a non-traditional lending option, a merchant cash advance may be the right opportunity. An MCA is not a loan; rather, it is a promise of future revenue that a business will pay back to the lender under agreed-upon terms. MCAs are available to various businesses looking for an influx of cash without pursuing a traditional small business loan.

Non-loan cash advances, like an MCA, are usually quick to close and, in most cases, don’t require a down payment. Businesses can
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A Guide to Getting, Responding, and Leveraging Reviews

Online reviews play a big role in your efforts to get more leads and grow revenue, whether you want it to or not. Every day, consumers are reading online reviews to help make informed decisions on which small business to hire. They trust online reviews as much as they trust a recommendation from a friend or family member. While getting new reviews can be difficult and responding to them can be discouraging, when a small business can leverage the positive reviews and its responses, they can gain
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Communication Lessons Learned from Netflix’s “Love is Blind”

If you haven’t binge-watched “Love is Blind” on Netflix yet, you’ve missed out on one of reality tv’s wildest rides. The premise of the show is simple. Netflix filmed a group of singles trying to find love without seeing each other in person. After connecting with another participant, the two love birds can see each other … after a proposal, of course. The couples are fast-forwarded through an engagement, moving in together, and finally getting married in just a few weeks.

“Love is Blind” may b
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FTC Fines for Fake Reviews: What Does it Mean for Local Businesses?

The Federal Trade Commission announced that it would crackdown on the use of fake or misleading reviews that deceive consumers. A warning also accompanied the announcement for more than 700 companies that the FTC was watching their use of reviews.

While most local businesses aren’t on the FTC’s radar, it is a good reminder that honest and genuine reviews are key to success. If you’re using reviews as part of your marketing campaigns or showcasing them on your website, you want to make sure that
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Using Disney's Encanto to Understand Your Employees

If we’re not talking about Bruno, can we at least talk about the other characters in Disney’s Encanto and how their personalities and gifts exist in your workforce as well? Each character in the latest Disney hit has a unique storyline and important characteristics that are important to find in your employees. While this may not be the latest personality test, it’s a good way to understand what your employees need and how you can best help them thrive.

If you’ve gone this far into 2022 without
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How to Stand Out When Big Law Firms Move Into Town

Regardless of what city you practice in, you’ve probably experienced the unpleasant feeling of a larger firm announcing its new office right down the street from you. It can be unsettling and your knee-jerk reactions can either help you or hurt you down the road.

When a new firm moves into town, it is possible they have more resources available for marketing, office build-outs, and client development. Not to mention, they have the announcement of a new office which can spearhead new clients by
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3 Things That Affect Your Law Firm’s Reputation

When promoting your law firm’s practice, the firm’s brand and reputation play a significant role in a potential client’s decision process. When developing new business, it’s important to understand any issues that may give potential clients pause when selecting you for representation. There are many factors that play a role in the community’s opinion of your firm, here are three things to keep top of mind as you look at your firm’s reputation.

While digital marketing plays a significant role in
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Script Writing

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Scorpion + ServiceTitan: Transforming Marketing for the Trades

ServiceTitan and Scorpion are working together to improve marketing for the trades. Our partnership and integrations connect revenue data from ServiceTitan with marketing performance information to help you understand the true ROI of your marketing strategies. As the preferred digital marketing partner of ServiceTitan, Scorpion offers digital marketing solutions to help home services businesses maximize revenue. Learn more at www.scorpion.co/servicetitan

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